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Light-Up LED Pet Collars and Leads

At Australian Pet, we know that walking your pet during the dark hours can be a stressful experience. One of the founders of Australian Pet was hospitalized after he was hit by a bike during a walk with his lovely Bulldog. Luckily he shoved his pooch to safety. The situation may have been prevented if he had something to get the motorists attention.

Each year 11,020 pedestrians are hit by vehicles in Australia. That’s one person every five minutes. What an alarming figure! We decided to develop a brand of LED collars and LED dog leads that would increase visibility and allow motorists to see pedestrians and hounds. Like almost every great idea, we googled it and found that the collar already existed. We searched the market and found a couple of companies that made LED collars and LED dog leashes, but they didn’t seem to consider what pup owners wanted. The products on the Internet seemed low quality and not properly built. We decided to ask people what they liked about the LED dog collar and discovered there was a big opportunity to create a company around the ideas from dog owners.

We opened a stand, surveyed customers on the internet, attended trade shows, spoke with retail stores and launched a crowd-funding campaign to gather as much feedback as possible. We gathered thousands of ideas and integrated the most common components people wanted. We plan to carry out this same extensive research study for each and every new collar that Australian Pet launches.

People wanted a cool design that appealed visually. Lots of people wanted to incorporate reflective components with LED flashing system to maximize visibility. People wanted the lights to stay in place when the leash was attached. We asked about colours. We asked about weight. We asked them about the battery system. We inquired about the material. We asked about every feasible element of the collars and leads so we could design a product that lots of people wanted. It was simple, ask people what they want and make the collar around their suggestions. Since no one else was willing to put effort into designing a collar and leash that pooch lovers demanded, Australian Pet was born.

Please reach us on our “contact us” page with any ideas or comments. We want to hear from you. Please feel free to reach out to us through our social media channels as well. We rely on suggestions from pooch owners and we want to design products that aid canine owners all over the world.